Overview:
This webinar will train participants on Technical SEO audits, optimization techniques, and search performance analysis.
Participants will learn how to:
- Audit website technical health
- Detect indexing and crawling issues
Iimprove website speed and performance - Fix duplicate content and canonicals
- Improve mobile-first optimization
- Monitor and improve search visibility using Search Console and analytics
The focus will be on practical audit checklist + real implementation approach, following professional agency standards.
Why you should Attend:
- Is your website not ranking even after content and backlinks?
- Are pages not getting indexed in Google?
- Is your website traffic dropping suddenly?
- Is your website slow and failing in Core Web Vitals?
- Do you want to learn professional SEO audit methodology like agencies?
- Do you want to become a Technical SEO specialist and stand out in SEO career?
Areas Covered in the Session:
- Technical SEO Foundation
- What is Technical SEO and why it matters
- Technical SEO vs On-page SEO vs Off-page SEO
- SEO audit mindset: Crawl ? Index ? Rank
- Crawl & Index Audit
- Google crawling process explained
- Indexing issues & solutions:
- noindex tag issues
- blocked by robots.txt
- wrong canonical pages
- XML Sitemap audit:
- correct format
- sitemap submission process
- Robots.txt audit:
- common blocking mistakes
- Coverage report (Search Console)
- Site Architecture & URL Optimization
- SEO-friendly site structure
- URL best practices
- internal linking structure
- orphan pages concept
- breadcrumb navigation basics
- Core Web Vitals & Speed Optimization
- Understanding CWV:
- LCP, CLS, INP
- Tools used:
- PageSpeed Insights
- Lighthouse overview
- Speed improvement methods:
- image compression & next-gen formats
- caching basics
- minification
- lazy loading
- reducing render-blocking resources
- Duplicate Content & Technical Errors
- Duplicate pages and parameters
- Canonical tags implementation
- Redirect audits:
- 301 vs 302
- redirect chains
- broken redirects
- 404 pages and broken links
- HTTP vs HTTPS issues
- WWW vs Non-WWW consistency
- Structured Data (Schema) Basics
- Why schema helps ranking and CTR
- Common schema types:
- Organization
- Local Business
- FAQ
- Article
- Product/Service
- Mobile SEO & UX Audit
- Mobile-first indexing concept
- Responsive design checks
Who Will Benefit:
- SEO Executives
- Technical SEO Analysts
- Digital Marketing professionals
- Web developers working with SEO
- Website administrators
- Entrepreneurs and business owners
- Freelancers & agency professionals
- Students learning advanced SEO