How To Turn Customers Into Outrageous Fans

Larry Johnson 
Duration: 60 Minutes
Webinar Id: 21864
Instructor: Larry Johnson 

Price Details

Recorded Webinar
$190. One Attendee
$390. Unlimited Attendees

Unlimited Attendees: Any number of participants

Recorded Version: Unlimited viewing for 6 months (Access information will be emailed 24 hours after the completion of live webinar)

Overview:

Research at the University of Texas found that customer satisfaction is no guarantee of customer loyalty - that loyalty only comes from customers who love you. Companies like Disney, USAA, Nordstrom Department Stores and Wegmans Supermarkets figured that out long ago so they provide customers with experiences that make customers love them.

Larry Johnson will show you how to make your residents love you.

Areas Covered in the Session:

  • The “5/11 Squared Formula” as it applies to word-of-mouth advertising
  • Creating positive customer perception from the first point of contact
  • The importance of timely responses to customer requests
  • How to manage resident expectations so you don’t disappoint them
  • Identify five bonding behaviors that will put customers on their side
  • The Lagniappe principle that will keep customers on your side
  • Five critical questions to empower staff to solve customer complaints
  • Turning complaints into opportunities to shine
  • Twelve “no no’s” guaranteed to get rid of customers
  • How to deal with customer anger in a win/win way
  • How to keep your cool when customers are nasty, impolite and rude
  • Why delivering great customer service is good for your heart and soul

Who Will Benefit:

  • Anyone who works with other people

Speaker Profile
Larry Johnson , CSP is the co-author of two top-selling books: Absolute Honesty: Building A Corporate Culture That Values Straight Talk And Rewards Integrity and Generations Inc. – From Boomers To Linksters – Managing The Friction Between Generations At Work. He’s also written for Huffington Post and has been quoted in the Wall Street Journal and the Harvard Business Review. He has been interviewed on CNN. Larry has written more than 200 published articles on the topic of improving organizational culture.

An in-demand speaker and organization culture expert, Larry has delivered more than 2000 paid presentations for association conferences, corporations, and government organizations including Texas Apartment Association, American Bus Association, SHRM (Society of Human Resource Management), National Apartment Association, American Health Care Association, Harley-Davidson, Southwest Airlines, Westinghouse and the Nuclear Regulatory Commission.

He’s also presented more than 300 webinars for his own clients and for various webinar companies. Larry’s Education & Designation
• M.A. Counseling Psychology - Northern Arizona University, Flagstaff AZ
• B.A. Education - Arizona State University, Tempe AZ
• CSP - Certified Speaking Professional from the National Speakers Association

Larry’s Experience
• 4 years in health care management
• 7 years as training manager in government and the private sector
• 35 years as president of his own training and consulting firm

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