Overview:
Learn the secrets of highly successful brands and how they engage the hearts and minds of their employees to deliver powerful and distinctive brand experiences.
FACT: 85% of a company's market value is now calculated on intangible assets, defined as knowledge, reputation and human talent. (Source: Brookings Institution)
FACT: 70% of customers' brand perception is determined by experience with people. (Source: Enterprise IG 2004 and Ken Irons, Market Leader)
FACT: 94% of your customers WANT to be LOYAL – what are the reasons they aren’t?
Today’s smart businesses know that the business brand is born from deep within the organization, and it is first reflected in the employees who represent it. Without their understanding, commitment, and advocacy of how they play a part in the success of the brand, no sales gimmicks, discount coupons, or loyalty cards can keep your customers coming back and telling their friends long-term.
So the secret in building an ‘on-brand’ customer-service culture is to enlist, equip and engage your own employees to purposefully walk the talk and deliver on the brand promise consistently with appreciation.
Why you should Attend:
Building a brand starts internally, with your best assets, your people. Before you go to market your brand, it is imperative to know that your employees are enlisted, equipped, and engaged to deliver on the brand promise.
Attract and retain top talent while boosting brand loyalty! Join our exclusive webinar, Getting Your Employees on the Brand Wagon,' and unlock the strategies utilized by leading brands to engage employees effectively. Discover the keys to fostering a culture of brand alignment and delivering exceptional customer experiences, driving business growth and competitive advantage. Enroll now to revolutionize your company's culture and unleash its full potential."
Or…
Attention HR professionals! Learn how to revolutionize your company's culture by harnessing the power of employee engagement in brand-building. Enroll now in ‘Getting Your Employees on the Brand Wagon: Transforming Culture through Brand Alignment' and unlock the secrets to fostering brand advocacy, driving employee satisfaction, and enhancing business success."
Areas Covered in the Session:
In this brief workshop, …
LEARN:
- The cultural SECRETS of highly successful brands
- 3 steps engage the hearts and minds of your employees
- How to create emotional connections that deliver powerful and distinctive brand experiences and grow your brand exponentially
- What makes the difference between a so-so brand and a great one?
Who Will Benefit:
- Chief Human Resources Officer (CHRO)
- Human Resources Director/Manager
- Employee Experience Manager
- Talent Development Manager
- Organizational Development Specialist
- Training and Development Manager
- Employee Engagement Manager
- Brand Manager
- Marketing Director/Manager
- Chief Marketing Officer (CMO)
- Chief Executive Officer (CEO)
- Chief Operating Officer (COO)
- Chief People Officer (CPO)
- Director/Manager of Corporate Communications
- Chief Culture Officer (CCO)