Once a customer has been acquired, an organization needs to maximize the lifetime value of the relationship. This course will explore the following topics:
- Understanding the customer journey
- What is journey analytics?
- Building an omni-channel customer view
- Creating Behavior-Based Dynamic Customer Segments
- Using predictive analytics
- Measuring campaign results
- Ideal Customer Profile targeting and alignment
Why you should Attend:
This program will explore how account based marketing and nurturing can
be used to increase wallet share with existing customers to drive more
topline revenue and increase profitability.
Areas Covered in the Session:
- What are Cross-Selling & Upselling?
- Five Steps to More Effectively Cross-Sell & Upsell
- Strategies for Winning More Business
- Five Steps to Identify Decision Maker
Who Will Benefit:
- HR VP's,Directors, and Managers
- Sales VP's, Directors, and Managers
- C-Suite Executives